our services
we know how to fit into a campaign
YOUR STRATEGIC PARTNERS
We’re more than a vendor, we’re former managers, field directors, communications directors, and fundraisers
That experience means we know how to fit into a campaign and ensure our work compliments and supplements the work of the whole team.
STRATEGY
Our strategic mantra is; Never miss the forest for the trees. This might not be a novel concept, but we dial it up a notch. Even if we are in a vendor capacity, we’re passionate about bringing big picture strategic experience to ensure that our communications are totally in sync. We’ll help with campaign plans, targeting memos and prospectuses and we’ll be on every strategic call from day one.
MESSAGING
We’re here to help you tell the story that only you can tell. Our approach is centered around story and validation, ensuring that all your communications are authentic and effective. We start with a series of biographical calls to learn more about you and your voice, and then work with the team to create a message that is true to your story and resonates with voters.
TARGETING
Our data savvy team specializes in ensuring the right message gets to the right voters. We work with a combination of sectary of state, consumer, and polling data to develop a win number and specialized universes of voters that are responsive to your message. We’ll also work with you manager, field director, and other vendors to ensure that our universes overlap and deliver your message and story, compounding the effectiveness of all the campaigns communication.
direct mail
Direct mail is one of the most persuasive communication tools we have in our toolbox.
The ability to deliver specific messages to highly targeted voters means we can talk to individuals about the issues they care about most.
In order to deliver the message though, voters have to see it. That’s why we lead with photos and large sizes so the pieces catch both the eyes and the hands of voters as they go through their mail for the day. Our stable of professional designers and copywriters work with our strategists to create pieces that stand out and effectively deliver authentic, tested messages that we know move voters and win races.
Our highly collaborative process starts with a mail plan that give a high-level view of topics, dates, and costs. We then create a copy memo that outlines the messaging strategy for feedback from the whole team. Then we’re off to the races, designing visually compelling mail that tells your story the way you want it told.
digital
Voters, like everyone else, spend more and more time in front of a screen every year. Each one of those screens presents an opportunity to communicate with them where they are, whether they’re researching a presentation at work, or scrolling through social media on their couch. Today, we can pick the voter, the message, the format, and the screen to deliver the best content possible across the internet. Even more, we can layer our mail and digital targets to create a message that compounds across mediums.
Our digital services include
- Digital Video Production
- Digital Creative Design
- Digital Ad Strategy and Campaign Management
- Voter Targeting
strategic consulting
Getting a campaign off the ground is a huge undertaking. We know because we’ve done it…a lot. Our strategic consulting services are geared towards campaigns looking come out of the gate strong or need to retool to address new phases and dynamics.
Successful campaigns require thoughtful plans. Our planning process starts with a deep dive into the data and history of a race, allowing us to develop a full picture of the electorate and turnout. Once we’ve derived a win number, we begin to chart a path to it relying on our years inside campaigns to create a strategy that leverages all the tools the campaign has available.
Plans are only as good as the team in charge of implementing them. We’ll work with a campaign to secure resumes, interview, and hire the best talent available. We also know that sometimes hiring the perfect fit is a tall order, so we work to identify strong candidates who can grow into roles and then give them the training and oversight to ensure they succeed.
Once your race is up and running, we reassess and retool to provide the specific support your campaign needs. We can help manage senior staff to ensure optimal implementation, serve as strategic partners for the creation and implementation of field and communications plans or work with candidates on stump speeches and messaging. No matter the need, we’re here to identify it and provide it for the long term to ensure a successful campaign.